Antecedents and Consequences of Brand love: The Interplay Between The Self, Engagement and Attachment Consequences

Kitap hakkında

İçindekiler Chapter 1: Introduction Chapter 2: Research Objectives And Outline Chapter 3: Theoretical Background Chapter 4: Development Of The Research Model And The Hypotheses Chapter 5: Testing And Validation Of The Model Chapter 6: Discussion Of Result Chapter 7: Conclusions And İmplications